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Specialized is a United States-based company that designs, manufactures, and markets bicycles, bicycle components and related products under the brand name “Specialized”. The California-based company was founded in 1974 by Mike Sinyard. Specialized are riders, that fact has guided their every decision since 1974. When quality tires were not around, Specialized strove to make the best. When people wanted to ride cruisers in the dirt, Specialized made the first production mountain bike. When roadies wanted to go faster, Specialized doubled down on carbon and built our own wind tunnel. Specialized developed their first electric bike in 2009, they knew it had to ride and feel like a great bike first, something they would really love to ride themselves. Specialized wanted you to feel like you were on a “regular” bike, but that somehow, you had grown superhero legs. Their core mission still has not changed. It is now, and forever will be, our promise for every Turbo e-bike: It’s You, Only Faster.
Specialized. Made for riders, by riders.